I ensure brand consistency for RSL Queensland’s Dream Home Art Union across both print and digital platforms. My role includes designing prize home lottery brochures, VIP Insiders, direct mail, signage, billboards, magazine ads, social media ads, and email graphics.

VIP Club Insider Magazine, Layout Design, Tickets Direct Mail

In partnership with Customology, Little Big Design’s sister group, I designed EDMs and Direct Mailers for Hog’s Breath Cafe, witha focus on the Hog’s Carindale location. I developed creative campaigns ranging from promoting their lunch menu to special events, such as the 2018 Commonwealth Games promotion.

Collaborating closely with Colourwise, the sister company of Little Big Design, I developed several concepts for personalised direct mail pieces for RCI. These included an Integrated Card DM, a Landscape Booklet Letter, and a Welcome Wallet.

RCI Benefits Direct Mail Print Design

Welcome to RCI EDM Design

I was approached to design the logo for a new Cafe & Bakery set to open in Christchurch, New Zealand. The brief called for a minimalist, creative logo with a French touch. LeBakermen Cafe & Bakery opened in April 2018 and has thrived ever since. In addition to the logo, I also designed the loyalty card and menu.

Cafe Menu design, Loyalty Card, Stickers

Working with Customology, the sister group of Little Big Design, I crafted several campaigns for Amart Furniture’s EDMs and Direct Mailers. For one particular campaign, I coined the catchy pun "Let’s get SOFAbulous?" to align with their brief for a fun, attention-grabbing phrase.

Amart Furniture Direct Mail Print Design, Gift Voucher EDM Design

Collaborating with Customology, I designed several creative materials for The Coffee Club, including their Retention Campaign Letter, Renewal Forms, Physical Membership Card, and various EDMs.

The Coffee Club: The VIP Club Card design, Welcome Letter Direct Mail, Welcome EDM design

Partnering with the Communications and Community Liaison Manager at All Hallows’ School, I designed their Strategic Plan Booklet for 2017-2019. The brief called for a clean, minimalist, modern design seamlessly incorporating the school’s branding.

All Hallows' School Strategic Plan Booklet: Inside Layout Preview

In collaboration with Customology, I designed the Retention Program for Mr Rental, targeting both Centrelink and non-Centrelink customers. Additionally, I developed a campaign that involved sending Direct Mailers to residential and business addresses to promote their new LG TV bundle pack.

Mr Rental LG TV Bundle Direct Mail Letter & Envelope